Concept Statement #2

LF has already brought forth the aura of raw and fresh aesthetics to the retail industry which represents creativity and innovations. If we initiate this theme into the store, the attraction and curiosity of the store will be heightened. My desire is to bring an immediate gravitational pull towards everyone; including the unusual target market. This is why the front display of the store will possess the most attention by having an eye-catching and engaging property. However, the overall appearance of the store will enable LF to expand their range of consumers and their target market.

The store will be divided into two different sections to encompass two very distinguishable styles. One side will represent a hipster, vintage feel, while the other side will embody a darker edgier look. I would hope that this would expand LF target market and drive LF to be known as a pioneer of fashion.

The front of the store will have stain glass windows which would represent the theme of the store. The theme of the store will have contemporary elements, with fresh open space.  I would hope the store would augment the merchandise and allure new and interested consumers.

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