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ART 382

For our blog we would like to articulate the lifestyles and fashions of Silver Lake. We would also like to analyze the similarities and differences within the latest trends to the trends of Silver Lake. Silver Lake is known to accentuate the qualities of having a “hipster environment,” which translates into the elements of art, music, movies, “mom and pop” stores, walkable shops, bars, and eateries, which allows you to escape from the overpowering metropolitan afflictions.  Silver Lake is also overcome by power singles (high-income urban singles), foreign-born urbanities (foreign-born individuals who live in the city), and aspiring urbanites (urban singles with moderate income) who are in their late 30’s with an income of about $44,000. Due to these unique characteristics we are able to see a discernable relation to fashion.

The concept behind the blogs design will enrapture the vibrant lifestyles of Silver Lake residents throughout the photographs, all the while keeping the text and background simple in black and white will allow for the pictures to speak for themselves and implement the idea of art’s influence in Silver Lake.

LF has already brought forth the aura of raw and fresh aesthetics to the retail industry which represents creativity and innovations. If we initiate this theme into the store, the attraction and curiosity of the store will be heightened. My desire is to bring an immediate gravitational pull towards everyone; including the unusual target market. This is why the front display of the store will possess the most attention by having an eye-catching and engaging property. However, the overall appearance of the store will enable LF to expand their range of consumers and their target market.

The store will be divided into two different sections to encompass two very distinguishable styles. One side will represent a hipster, vintage feel, while the other side will embody a darker edgier look. I would hope that this would expand LF target market and drive LF to be known as a pioneer of fashion.

The front of the store will have stain glass windows which would represent the theme of the store. The theme of the store will have contemporary elements, with fresh open space.  I would hope the store would augment the merchandise and allure new and interested consumers.

LF is a clothing boutique located at Larchmont in Los Angeles. LF carries multiple women brands that are geared towards a more daring trendy look; brands such as Jeffrey Campbell, Millau, Emma and Sam, Car Mar, and Vintage. LF also adapts to a more innovative style, which enables one to feel courageous and fashion forward all at the same time. These characteristics allow LF to market towards a younger market, which are more attracted and fascinated with the current fashion and trends. Considering the concentration of a younger market, with ages ranging from 18-30, along with a high income of about $30,000, who work full-time or who have parents that work full-time, the target market is directed towards a limited community. Therefore I would like to re-brand LF, stick within their current market, and amplify their current attributes

The price ranges that is set within LF ranges between $80-$150, which also enables this brand to reach the “privileged.” By bringing in this unique characteristic, we can hold a distinguishable essence into this company. LF will carry genuine original styles that allow one to feel like they bought their moneys worth. This fresh new idea will also be relatable, and allow one to feel their individuality to be magnified. LF will be known to be more inviting, available, and all the while still be unique and distinguishable.